Mercedes-Benz Shacks Up With Riot Games/League Of Legends

Mercedes-Benz AG has signed a multiyear agreement to become the exclusive automotive partner of Riot Games’ League of Legends Esports and its global events.

Mercedes has been an existing partner of the League of Legends Pro League in China since 2018 but this new agreement names Mercedes as the official automotive partner for the annual World Championship, Mid-Season Invitational and All-Star Events as well.

Mercedes-Benz will be the first-ever presenting partner of the Trophy Ceremony at each of the three global events and will also create branded content and provide transportation to pro teams at major events.

“As the first luxury automotive brand to embrace esports at a global scale, Mercedes-Benz has developed a deep understanding of the unrelenting passion fueling the game and the League of Legends esports community,” said Naz Aletaha, head of global esports partnerships, Riot Games, in a press release.